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HOST:
MIT Communications Forum



SERIES:
Media and the Election: Is our Democracy Working?


More videos in this series


New Roles for Established Media
October 28, 2004
5:00 PM

LOCATION:
Bartos Theater



   
Video Time Index
New Roles for Established Media

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MODERATOR:
Stephen W. Van Evera
Professor of Political Science at MIT
Associate Director, Center for International Studies


MODERATOR: Stephen W. Van Evera
More on Van Evera

PANELISTS:
Amy Mitchell: Director
Project for Excellence in Journalism
Project for Excellence in Journalism site

Alex Jones: Laurence M. Lombard Lecturer in the Press and Public Policy
Jones' page on the Kennedy School of Government site

Mark Jurkowitz: Media Writer
The Boston Globe
Jurkowitz site on The Boston Globe

ABOUT THE PANEL DISCUSSION:
These panelists purvey grim news about the media’s 2004 election coverage.

Amy Mitchell offers results of a study showing that the vast majority of reporting in the 2004 election concerned “inside politics” such as candidates’ performance and tactics; a measly 4% of debate coverage explained policy. As network news withdraws from conventions, expect to see cable TV’s “live, extemporaneous” and often slip-shod approach to politics assume greater dominance.

From Alex Jones, we learn that voters in the most recent election had so committed themselves to a candidate that no reporting on issues could move them, even if the facts stood squarely against their stated reasons for supporting the candidate. Says Jones, “for many people, voting is an emotional issue and what they gather from the media are impressions and not facts. So what are they seeing and reading?” Unfortunately, a lot of misinformation and opinion from the “blogosphere,” Jones believes. Cable TV is so driven by its need to fill 24 hours of airtime that it jumps on every sensational internet posting. It’s a “cutthroat, competitive environment of fragmented audiences, so invest what you have with as much snap, crackle and pop and spend as little as possible on reporting.”

Mark Jurkowitz says journalism is “dominated by ‘he said, she said coverage’” and is “no longer about getting the truth or testing claims.” He fears a trend where the public loses confidence in press objectivity and “no longer puts up with a messenger it doesn’t agree with on potent issues.” Jurkowitz predicts a partisan divide of news outlets as stark as the schism between red and blue states.

NOTES ON THE VIDEO (Time Index):

Video length is 1:52:49.

The Rev. Amy McCreath, Coordinator of the Technology and Culture Forum, introduces the event and its moderator.

At 3:31, Stephen Van Evera introduces the panelists.

At 6:02, Amy Mitchell begins.

At 14:29, Alex Jones begins.

At 34:50, Mark Jurkowitz begins.

At 56:56, Q&A begins.

The information on this page was accurate as of the day the video was added to MIT World. This video was added to MIT World on 2004-12-15.
       

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