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| Innovation: Are You A Predator or Are You Prey? |
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SPEAKER:
James M. Utterback
Chair, MIT Management of Technology Program
David J. McGrath Professor of Manaement and Innovation
MIT Sloan School of Management
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ABOUT THE LECTURE:
It seems a well-established truth that new technologies drive out older, established ones. In this lecture, MIT Sloan Professor James Utterback demonstrates just the opposite, that a symbiotic relationship can evolve between new “predator” and older “prey” industries that can sustain both. Using such vivid historical examples as the lightbulb, safety match and mousetrap, he describes how the original companies that created these products thrived even as they were challenged by newer firms that harnessed automated manufacturing or different distribution methods. Playing a remarkable film shot in 1927, Utterback shows how the transition from ice harvesting to mechanical refrigeration expanded the market for both – exemplifying the idea that new and old business ideas can and often do reinforce each other.
ABOUT THE SPEAKER:
James Utterback studies the process of technological innovation, and factors that influence innovation, including organizational behavior, corporate strategy and government policy. His book, Mastering the Dynamics of Innovation (Harvard Business School Press, 1996), focuses on how innovations enter an industry, how mainstream firms respond, and how new and old players wrestle for dominance over time. He received his B.S. and M.S. in Industrial Engineering from Northwestern University and received his Ph.D. in Industrial Management from MIT.
Sloan
NOTES ON THE VIDEO (Time Index):
Video length is 46:37
We removed approximately 5:00 minutes from this presentation, as it included a brief videotape produced by ABC/Disney. The video clip was edited out due to rights restrictions The edit appears as a quick fade to black at 14:25.
Utterback’s lecture includes shows an extraordinary nine-minute film made by MIT Professor William L. Underwood titled
“Harvesting the Ice Crop
Spy Pond, Arlington Mass, Winter of 1927”
The film begins at 32:48
Notes on lecture graphics
Figure 1:
Clayton M. Christensen, Fernando F. Suárez and James M. Utterback, "Strategies for Survival in Fast-Changing Industries," Management Science,, Vol. 44, No. 12, December 1998, pp. S207-S220.
Figure 2:
James M. Utterback and Fernando F. Suárez, "Innovation, Competition and Industry Structure," Research Policy, Vol. 22, No. 1, February, 1993, pp. 1-21.
The information on this page was accurate as of the day the video was added to MIT World. This video was added to MIT World on 2003-09-16.
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