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Implementing Sustainability Strategies
Video Run Time: 1:38:27

Technical Notes on Video:

Video length is 1:38:27.

Richard M. Locke, Alvin J. Siteman Professor of Entrepreneurship and Political Science, MIT Sloan, introduces Peter Senge.

At 1:05, Senge introduces the session.

At 9:11 Wayne Balta begins.

At 22:05, Mark Buckley begins.

At 34:05, Kevin Moss begins.

At 47:13, Senge invites audience Q&A.
Questions include:
How far should companies go in engaging in social responsibility, especially in other countries?
How long is long enough to wait in “worse before better?”
How important is external validation, such as LEED certification?
How do you spark interest in sustainability that endures and grows?
How do you integrate sustainability strategy into the whole business strategy?
Do voluntary corporate responses go far enough when dealing with global problems of great magnitude, and wouldn’t regulations move things along faster?
What are effective ways of engaging the public sector in corporate sustainability efforts?

At 1:32:24, Richard Locke thanks panelists and organizers, and mentions MIT Sloan’s new Center for Sustainable Business and Society.

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